After reading this story about how Bono and U2 take full advantage of tax breaks etc. (thanks Mangoat) I ran across a related story that RED (a charity organization that Bono founded to fight AIDS in Africa) spent only 18% of their revenues last year on their stated goal; yep, the other $82M went towards advertising. What a shame.
Point/Counterpoint: (RED) Raises $100 Million, Spends 82% On Advertising
- by Adam MillardThis was a really fun read even if some of the song references went over my head. I loved the premise and enjoyed watching what happened to each character as the story progressed. I feel like I can't get very specific without spoiling th...Firstly I have to take myself to task for not checking the page count (eight) before buying this book. I didn't feel like I even got my 99 cents worth out of it nor will I ever get back those ten minutes of my life. It started out well e...
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