Okay so it was a worm/trojan and not a virus but I wonder how many of these poor people even know what hit them?
Winners of 10,000 MP3 players given away in a Japanese fast-food promotion got more than they bargained for, as their prizes contained a worm. If they connect the music players to their computers to fill them with songs then the worm, WORM_QQPASS.ADH, can infect the computers and steal personal data.