Changing from Chicks to Dicks

Well, I guess I left out a couple of apostrophes there. We have a chain out here called Chick’s Sporting Goods and I just heard a radio ad that they are closing with 10% to 50% off everything but then reopening as Dick’s Sporting Goods in a couple of months. Dick’s is actually the parent company’s name so it makes sense but when my buddy at work phrased it as “Changing from chicks to dicks” it was suddenly quite amusing.